Compare the2025 Subaru ImprezaVS 2025 Kia Seltos

Safety
Warranty
Reliability
Engine
Fuel Economy and Range
Brakes and Stopping
Tires and Wheels
Suspension and Handling
Chassis
Passenger Space
Cargo Capacity
Servicing Ease
Ergonomics
Recommendations

Safety

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For enhanced safety, the front and rear seat shoulder belts of the Subaru Impreza have pretensioners to tighten the seatbelts and eliminate dangerous slack in the event of a collision and force limiters to limit the pressure the belts will exert on the passengers. The Kia Seltos doesn’t offer pretensioners for its rear seat belts.

The Subaru Impreza has a standard driver’s side knee airbag mounted low on the dashboard. The knee airbag helps prevent the driver from sliding under the seatbelts or the main frontal airbag; this keeps the driver better positioned during a collision for maximum protection. A knee airbag also helps keep the legs from striking the dashboard, preventing knee and leg injuries in the case of a serious frontal collision. The Seltos doesn’t offer knee airbags.

The Impreza has standard Whiplash-Reducing Front Seats, which use a specially designed seat to protect the driver and front passenger from whiplash. During a rear-end collision, the Whiplash-Reducing Front Seats system allows the backrest to travel backwards to cushion the occupants and the headrests move forward to prevent neck and spine injuries. The Seltos doesn’t offer a whiplash protection system.

With its standard EyeSight, the Subaru Impreza is better at preventing collisions with pedestrians than the Kia Seltos, according to the Insurance Institute for Highway Safety:

	Impreza	Seltos
Overall Evaluation	GOOD	ACCEPTABLE
	Crossing Child - DAY
12 MPH	AVOIDED	AVOIDED
25 MPH	AVOIDED	-20 MPH
	Crossing Adult - NIGHT
12 MPH Brights	AVOIDED	-1 MPH
12 MPH Low beams	AVOIDED	AVOIDED
25 MPH Brights	AVOIDED	-13 MPH
25 MPH Low beams	AVOIDED	-3 MPH
	Parallel Adult - NIGHT
25 MPH Brights	AVOIDED	AVOIDED
37 MPH Brights	AVOIDED	-21 MPH
Warning Issued-Brights	2.7 sec	1.4 sec
37 MPH Low beams	-6 MPH	-5 MPH
Warning Issued-Low beams	2.6 sec	.3 sec

To provide maximum traction and stability on all roads, All-Wheel Drive is standard on the Impreza. But it costs extra on the Seltos.

Both the Impreza and the Seltos have standard driver and passenger frontal airbags, front side-impact airbags, side-impact head airbags, height adjustable front shoulder belts, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, lane departure warning systems, rearview cameras, available blind spot warning systems and rear cross-path warning.

The National Highway Traffic Safety Administration does 35 MPH front crash tests on new vehicles. In this test, results indicate that the Subaru Impreza is safer than the Kia Seltos:

	Impreza	Seltos
	Driver
STARS	5 Stars	5 Stars
Leg Forces (l/r)	265/291 lbs.	371/423 lbs.
	Passenger
STARS	5 Stars	4 Stars
HIC	170	308
Chest Compression	.5 inches	.5 inches
Neck Injury Risk	28.8%	38.4%
Neck Stress	158 lbs.	239 lbs.
Neck Compression	51 lbs.	135 lbs.

New test not comparable to pre-2011 test results. More stars = Better. Lower test results = Better.

The National Highway Traffic Safety Administration does side impact tests on new vehicles. In this test, which crashes the vehicle into a flat barrier at 38.5 MPH, results indicate that the Subaru Impreza is safer than the Kia Seltos:

	Impreza	Seltos
	Front Seat
STARS	5 Stars	5 Stars
Chest Movement	.9 inches	1 inches
Abdominal Force	144 lbs.	167 lbs.
Hip Force	6 lbs.	346 lbs.
	Rear Seat
STARS	5 Stars	5 Stars
Spine Acceleration	59 G’s	63 G’s
Hip Force	423 lbs.	447 lbs.

New test not comparable to pre-2011 test results. More stars = Better. Lower test results = Better.

Side impacts caused 23% of all road fatalities in 2018, down from 29% in 2003, when the Insurance Institute for Highway Safety introduced its side barrier test. In order to continue improving vehicle safety, the IIHS has started using a more severe side impact test: 37 MPH (up from 31 MPH), with a 4180-pound barrier (up from 3300 pounds). The results of this newly developed test demonstrates that the Subaru Impreza is much safer than the Seltos:

	Impreza	Seltos
Overall Evaluation	GOOD	MARGINAL
Structure	ACCEPTABLE	MARGINAL
	Driver Injury Measures
Head/Neck	GOOD	GOOD
Head Injury Criterion	154	234
Neck Tension	178 lbs.	268 lbs.
Neck Compression	22 lbs.	67 lbs.
Torso	ACCEPTABLE	ACCEPTABLE
Pelvis	GOOD	POOR
Pelvis Force	892 lbs.	1383 lbs.
Head Protection	GOOD	GOOD
	Passenger Injury Measures
Head/Neck	GOOD	GOOD
Head Injury Criterion	194	258
Neck Compression	67 lbs.	201 lbs.
Torso	ACCEPTABLE	MARGINAL
Shoulder Deflection	1.65 in	2.17 in
Torso Max Deflection	1.73 in	2.01 in
Torso Deflection Rate	10 MPH	14 MPH
Pelvis	GOOD	GOOD
Pelvis Force	736 lbs.	759 lbs.
Head Protection	GOOD	GOOD

Instrumented handling tests conducted by the National Highway Traffic Safety Administration and analysis of its dimensions indicate that the Impreza, with its five-star roll-over rating, is 5.8% to 7.6% less likely to roll over than the Seltos, which received a four-star rating.

Warranty

The Impreza’s 5 year corrosion warranty has no mileage limitations, but the corrosion warranty on the Seltos runs out after 100,000 miles.

Reliability

A reliable vehicle saves its owner time, money and trouble. Nobody wants to be stranded or have to be without a vehicle while it’s being repaired. Consumer Reports rates the Impreza’s reliability 45 points higher than the Seltos.

From surveys of all its subscribers, Consumer Reports’ March 2025 Auto Issue reports that Subaru vehicles are more reliable than Kia vehicles. Consumer Reports ranks Subaru first in overall reliability. Kia is ranked 9th.

Engine

The Impreza’s standard 2.0 DOHC 4-cylinder produces 6 more horsepower (152 vs. 146) and 13 lbs.-ft. more torque (145 vs. 132) than the Seltos’ standard 2.0 DOHC 4-cylinder.

As tested in Motor Trend the Impreza RS 2.5 DOHC 4-cylinder is faster than the Seltos X-Line/SX 1.6 turbo 4-cylinder:

	Impreza	Seltos
Zero to 60 MPH	7.4 sec	7.6 sec
Quarter Mile	15.7 sec	15.9 sec
Speed in 1/4 Mile	90.1 MPH	88.1 MPH

The flat cylinder configuration of the boxer engine in the Impreza lowers its center of gravity, enhancing handling stability (That’s why Porsche uses boxer engines.). The Seltos doesn’t offer a boxer engine configuration.

Fuel Economy and Range

On the EPA test cycle the Impreza gets better mileage than the Seltos:

			MPG
Impreza
	AWD	2.0 DOHC flat-4	27 city/34 hwy
		2.5 DOHC flat-4	26 city/33 hwy
Seltos
	AWD	2.0 DOHC 4-cyl.	27 city/31 hwy
		1.6 turbo 4-cyl.	24 city/27 hwy

Regardless of its engine, the Impreza’s engine automatically turns off when the vehicle is stopped, saving fuel and reducing pollution. If the conditions warrant or the driver wishes, the system can be manually disabled at any time for the duration of a trip. Kia only offers an automatic engine start/stop system on the Seltos 2.0.

The Impreza has 3.4 gallons more fuel capacity than the Seltos (16.6 vs. 13.2 gallons), for longer range between fill-ups.

Brakes and Stopping

For better stopping power the Impreza’s brake rotors are larger than those on the Seltos:

	Impreza	Impreza Sport/RS	Seltos	Seltos AWD
Front Rotors	11.6 inches	12.4 inches	11 inches	12 inches
Rear Rotors	11.2 inches	11.2 inches	10.3 inches	11.2 inches

The Impreza’s standard front and rear disc brakes are vented to help dissipate heat for shorter stops with less fading. The rear discs on the Seltos are solid, not vented.

In an emergency stopping situation, many drivers don’t press the brakes with enough force to stop the vehicle in the shortest distance. The Impreza has standard Brake Assist to detect emergency braking situations (by how hard and how quickly the brake pedal is pressed) and then automatically apply maximum braking immediately in order to help prevent a collision. The Seltos doesn’t offer a brake assist feature.

Tires and Wheels

The Impreza Sport/RS’ tires provide better handling because they have a lower 40 series profile (height to width ratio) that provides a stiffer sidewall than the Seltos AWD X-Line/SX’s 45 series tires.

Suspension and Handling

For superior ride and handling, the Subaru Impreza has fully independent front and rear suspensions. An independent suspension allows the wheels to follow the road at the best angle for gripping the pavement, without compromising ride comfort. The Seltos 4x2 has a rear torsion beam axle, with a semi-independent rear suspension.

The Impreza has standard front and rear stabilizer bars, which help keep the Impreza flat and controlled during cornering. The Seltos 4x2 suspension doesn’t offer a rear stabilizer bar.

For a smoother ride and more stable handling, the Impreza’s wheelbase is 1.6 inches longer than on the Seltos (105.1 inches vs. 103.5 inches).

The Impreza RS handles at .81 G’s, while the Seltos S pulls only .77 G’s of cornering force in a Motor Trend skidpad test.

Chassis

The front grille of the Impreza uses electronically controlled shutters to close off airflow and reduce drag when less engine cooling is needed. This helps improve highway fuel economy. The Seltos doesn’t offer active grille shutters.

Passenger Space

The Impreza has 1.5 inches more front legroom, 1.6 inches more front hip room, 1.3 inches more front shoulder room, .4 inches more rear hip room and .6 inches more rear shoulder room than the Seltos.

Cargo Capacity

A low lift-over trunk design makes loading and unloading the Impreza easier. The Impreza’s trunk lift-over height is 26 inches, while the Seltos’ liftover is 29.4 inches.

Servicing Ease

The engine in the Impreza is mounted longitudinally (North-South), instead of sideways, as in the Seltos. This makes it easier to service and maintain, because the accessory belts are in front.

J.D. Power and Associates surveys of service recipients show that Subaru service is better than Kia. J.D. Power ranks Subaru third in service department satisfaction. With a 56% lower rating, Kia is ranked 27th.

Ergonomics

The Impreza’s power parking brake sets with one touch and releases with one touch. The Seltos has a lever-type parking brake that has to be strenuously raised to engage properly. It has to be lifted up more and a button depressed to release it.

The Impreza’s front power windows open or close fully with one touch of the switches, making it more convenient at drive-up windows and toll booths, or when talking with someone outside the car. The Seltos’ standard power window switches have to be held the entire time to close them fully. Only its driver’s window opens automatically.

The Impreza’s LED headlights produce a whiter, brighter light (up to 3x) using five times less power than the Seltos’ standard projector halogen headlights and light instantly. LED lights also last over twenty times longer than halogen.

The Insurance Institute for Highway Safety (IIHS) conducts detailed tests on headlights for their range both straight ahead and in curves and to be certain they don’t exceed acceptable amounts of glare to oncoming drivers. The Impreza’s headlights were rated “Good” by the IIHS, while the Seltos’ headlights are rated “Acceptable” to “Poor.”

To help drivers see further while navigating curves, the Impreza has standard adaptive headlights to illuminate around corners automatically by reading vehicle speed and steering wheel angle. The Seltos doesn’t offer cornering lights.

The Impreza’s optional rear and side view mirrors have an automatic dimming feature. These mirrors can be set to automatically darken quickly when headlights shine on them, keeping following vehicles from blinding or distracting the driver. The Seltos offers an automatic rear view mirror, but its side mirrors don’t dim.

The Impreza’s standard dual zone air conditioning allows the driver and front passenger to choose two completely different temperatures so people with different temperature preferences won’t have to compromise. This makes both the driver and front passenger as comfortable as possible. The Seltos doesn’t offer dual zone air conditioning.

Compared to traditional radio, the Subaru Impreza’s standard SiriusXM satellite radio provides an unmatched listening experience. Its extensive coverage guarantees consistent, crystal-clear reception across the continental U.S., and access to over 100 channels dedicated to a multitude of genres, including music, news, sports, talk shows, and comedy, many with only limited commercial breaks. Satellite radio costs extra on the Seltos and is not availble on the Seltos LX.

Recommendations

Consumer Reports® recommends both the Subaru Impreza and the Kia Seltos, based on reliability, safety and performance.

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